Retail 2020-03-16T13:40:28Z
Starbucks Now store tour 9

Starbucks is removing seats from stores and shutting down busy locations in an attempt to contain the coronavirus outbreak

Customers can still order at the counter and at the drive-thru window, as well as order delivery and via the chain's app for in-store pickup.
Retail 2020-03-16T13:07:13Z

Chick-fil-A shuts down seating areas to prevent people from eating in stores during the coronavirus outbreak

Chick-fil-A is no longer letting customers eat in locations, as the chain attempts to encourage social distancing during the coronavirus outbreak.
BI Prime Media 2020-03-16T12:58:00Z
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'Everyone is home and is on TikTok': Influencer marketers say engagement and views on sponsored posts have soared the past 2 weeks

As the coronavirus outbreak increases social isolation, influencer marketers are seeing greater user engagement on apps like TikTok and Instagram.
BI Prime Media 2020-03-16T12:38:00Z

Coronavirus is 'impacting all talent' on Instagram as brands cancel influencer-marketing deals and paid events get put on hold

We spoke to several bloggers, travel influencers, and industry experts about the impact of the coronavirus on the influencer industry.
BI Prime Advertising 2020-03-16T11:59:00Z

A top ad agency is telling clients to stop avoiding coronavirus-related content as the practice caused ad prices to rise

Magna Global says that marketers are avoiding advertising near coronavirus-related content, which is hurting news publishers.
Advertising 2020-03-16T10:02:00Z

Global digital video viewership and marketing trends advertisers should know in 2020

Digital video is quickly replacing traditional TV viewership as the preferred method of media consumption - and with that comes more digital video advertising dollars. See the major trends in digital video occurring around the world to get a better understand of what the future of digital ads holds.
BI Prime Advertising 2020-03-16T00:22:21Z

Advertising holding company Omnicom asks employees to work from home amid staff concerns over coronavirus outbreak – here's the internal memo

The virus has rocked the global ad industry. Omnicom rivals WPP, Publicis, and IPG told staff to work from home if possible this week.
Tech 2020-03-13T19:53:57Z

Trump says Google is building a website to help with coronavirus tests — but his announcement seems to have been misleading

The US government is also preparing to roll out a new drive-thru coronavirus test across the country, Trump said.
BI Prime Advertising 2020-03-13T19:38:03Z

Leaked document: Top ad agency predicts that cancelled NBA and NCAA events will cost TV networks up to a 25% drop in viewership

The viewership cuts for sports networks range from 9% to 25% while streaming TV viewership is expected to grow 15%.
BI Prime Advertising 2020-03-13T17:30:00Z

Here's the full memo from advertising holding company IPG saying all its offices will stay open amid coronavirus outbreak

CEO Michael Roth wrote that all major business units have tested working from home and he discouraged staff from attending large meetings.
BI Prime Tech 2020-03-13T16:07:00Z

A former Red Bull brand manager says he saw 'some really shady s---' in online advertising. He's now campaigning for lawmakers to intervene.

Sam Jones has launched a campaign calling on the UK government to clamp down on online data brokers.
Tech 2020-03-13T16:00:00Z

Facebook is finally shutting down MSQRD, the selfie app it bought in 2016 and then didn't update for years

Facebook has repeatedly used acquisitions to reinforce its dominance over the last few years — even at the expense of consumer choice.
BI Prime Advertising 2020-03-13T14:23:22Z

Fndr advises clients like Snapchat and Glossier. Here are the lessons the founders learned from Steve Jobs and Brian Chesky that inform its strategy.

Fndr's partners said they used learnings from famous tech founders to develop a strategy focused around small group sessions with clients.
BI Prime Media 2020-03-13T13:46:00Z

The TikTok metrics that matter for a successful sponsorship deal between an influencer and a brand, according to industry insiders

We spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok.
BI Prime Media 2020-03-13T13:12:00Z

The FTC provided specific guidelines on what influencers should and shouldn't do for sponsored posts in its recent $1 million settlement with a marketer

These are the key takeaways for influencers looking to avoid the ire of the FTC based on the agency's case against Teami.
BI Prime Advertising 2020-03-12T18:00:00Z

Video media startup The Recount just raised $13 million. Star venture capitalist Fred Wilson explained why he has backed it and how it could become a profitable, $200 million business in seven years

Wilson said a lot of people want their news in a video format but that there aren't a lot of media companies doing video news well for mobile.
BI Prime Tech 2020-03-12T17:51:12Z

Coronavirus could stop in-person campaigning in the 2020 US election. It'll give Facebook, Google, and Twitter more power over American democracy than ever before.

If COVID-19 continues into the summer, there may be no campaign rallies, town halls, or selfies. It'll all play out on Facebook and YouTube instead.
BI Prime Advertising 2020-03-12T17:40:00Z

Kenneth Cole and Cole Haan are betting on voice-enabled search options. Stagwell Group just snapped up a buzzy startup to try and cash in.

Headliner Labs creates chatbots and other mobile commerce tools for clients like Kenneth Cole and Saks Fifth Avenue.
Advertising 2020-03-12T15:32:00Z

Coronavirus has rocked the ad industry. These 25 top executives are leading the biggest advertising company, WPP, in a time of crisis

These leaders are driving WPP CEO Mark Read's efforts to turn the company around as it faces new competition and headwind.
BI Prime Advertising 2020-03-12T15:19:00Z

How to get a job at global PR giant Weber Shandwick, according to recruiters and ex-employees

They said the public relations agency values collaboration, so candidates should check their egos at the door.
BI Prime Advertising 2020-03-12T15:03:00Z

The 18 top public relations experts CEOs scramble to hire in a crisis

It's been a crisis-filled time for companies and high-profile people, with activist investors, #MeToo issues, bankruptcies, and now, the coronavirus.
BI Prime BI Prime 2020-03-12T14:58:00Z

Brands like Spotify and Starbucks are racing stay ahead of new privacy laws. Marketing tech firm mParticle just raised $45 million in funding to help them.

The firm said it would use the money to create products and work with tech firms to stay ahead of competitors like Adobe and Salesforce.
BI Prime Advertising 2020-03-12T14:55:00Z

Aflac says it saved $16 million in advertising over three years by using its own staff, even as some in-house shops hit a wall

Aflac Studios, its in-house arm that handles the majority of its B2B marketing, has grown to 30 people and handled 3,000 marketing projects.
BI Prime Advertising 2020-03-12T14:21:47Z

Here are 6 companies that could be buyers of digital ad firms this year, including Walmart and The Trade Desk

Experts see them as acquirers as they try to compete for TV dollars and build businesses that compete with Google and Amazon.
BI Prime Advertising 2020-03-12T13:50:00Z

Industry analysts break down how the coronavirus could impact giant ad holding companies like WPP and Publicis

The five companies that represent most of the $600 billion global ad business were already on unsteady ground before the virus scare began.
BI Prime Advertising 2020-03-12T13:45:00Z
BI Prime Advertising 2020-03-12T13:37:00Z

The Tokyo Olympics are facing fresh questions about being postponed or canceled. Here's why that could be terrible for the TV industry

Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing.
BI Prime Media 2020-03-12T13:31:00Z

More advertisers plan to hire 'micro influencers' for campaigns this year than those with millions of followers and it shows a shift in the industry

Marketers have set their sights on micro influencers for ad campaigns in 2020, according to a new report from the influencer-marketing agency, Linqia.
Advertising 2020-03-12T12:45:00Z

Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Amazon is steadily building an advertising business that rivals Facebook and Google. Here's what we know about its big ambitions.
BI Prime Advertising 2020-03-12T12:00:00Z

Advertising is Amazon's fastest-growing business and is expected to surpass $17 billion this year. Here are the 19 top insiders leading the charge.

These people are working to expand in new areas like over-the-top advertising as well as grow Amazon's established performance-based ads.
Advertising 2020-03-12T12:00:00Z

The top 18 people in crisis PR who excel at handling reputations, deflating scandals, and spinning the press

They worked on some of the biggest crisis assignments of the year, like deflated WeWork, fugitive Carlos Ghosn, and convicted rapist Harvey Weinstein.
Media 2020-03-12T11:58:46Z

The most money YouTube stars have made from a single video, Hollywood agents turn to TikTok, and the coronavirus hurts esports

This week's rundown includes a breakdown on how to make money on Twitch and why micro influencers are the hottest category of creator to hire.

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
BI Prime Tech 2020-03-11T21:56:01Z

Googlers are jolted by life without free lunch as hundreds of thousands work from home — but insiders say 'nobody could be more prepared' than their company for COVID-19

Google employees have begun an unprecedented exodus from the Googleplex and logging on from home. They've got plenty of gear but no free lunches.
BI Prime Advertising 2020-03-11T20:40:00Z

SXSW's cancellation left sponsors and attendees in the lurch. An email from the organizers shows how they're trying to recover.

Advertising and events execs said the cancellation could have a ripple effect across their industries and lead to reduced spending on such events.
BI Prime Media 2020-03-11T17:29:00Z

How talent agency WME plans to boost the careers of TikTok stars like Chase Hudson and Addison Rae, as the 'frenzy' to sign the platform's top creators continues

We spoke with three executives at WME about how the company plans to expand these creators' digital businesses.
BI Prime Tech 2020-03-10T21:26:52Z

Google recommends all North America employees work from home over coronavirus fears

The majority of Google's 100,000 employees are based in North America, and the policy change represents one of the most sweeping remote-work orders.
Advertising 2020-03-10T20:42:44Z

Tech giants have a giant coronavirus problem

In this week's Advertising & Media Insider newsletter, we look at tech giants' battle with face mask ads, the virus' risk to Netflix, and more.
Tech 2020-03-10T15:22:00Z

When your pet is a celebrity, your grief is put in the spotlight — and so is what you plan to do next

The owners of Lil Bub, Grumpy Cat, and other celebrity animals face a unique challenge: After famous pets die, how do you keep their legacies alive?
BI Prime Media 2020-03-10T14:48:00Z

8 YouTube stars explain which videos made them the most money, including one that earned $97,000

We spoke to eight creators with vastly different channels, and they shared the most amount of money YouTube paid them for a single video.
Media 2020-03-10T13:00:00Z

Exclusive: All the finalists for this year's Shorty Awards, which won't be a physical event for the first time in 12 years because of the coronavirus

The Shorty Awards honor the best of social media from the internet's favorite memes like Baby Yoda Sipping Tea.
Advertising 2020-03-10T04:03:00Z

Analyzing Instagram user growth and usage patterns in 2020

eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 2020.
BI Prime Advertising 2020-03-10T01:43:23Z

Google is banning ads for medical masks from marketers trying to capitalize on the coronavirus scare

Google is expanding an advertising policy to include coronavirus-related products that marketers are peddling on e-commerce marketplaces.
Tech 2020-03-10T00:37:12Z

Tech and culture festival SXSW is laying off a third of its employees just days after the coronavirus outbreak forced it to cancel

SXSW, which was canceled for the first time in its 34-year history, laid off around 60 workers as it reels from the aftermath.
Tech 2020-03-09T22:50:28Z
BI Prime Media 2020-03-09T21:28:00Z

A brand testing TikTok's demographic and behavioral ad targeting says the platform is up to 400% cheaper than Instagram for driving website visits

The teeth-whitening brand HiSmile said TikTok's ads are three to four times cheaper for driving traffic to its website than ones on Instagram.
BI Prime Media 2020-03-09T20:53:00Z

How much money do YouTubers make a month? A minimalist influencer with 77,000 subscribers shares exactly what she earns and spends.

The minimalist influencer Kyra Ann, who has 77,000 subscribers, shared how much money YouTube paid her in February.
BI Prime Media 2020-03-09T20:51:00Z

A teeth-whitening brand studied TikTok's algorithm to decide which influencers to hire and ended up gaining 100,000 followers in a week

HiSmile hired TikTok stars from the Hype House and Sway LA to create a wave of attention-grabbing videos on the social app.
BI Prime Advertising 2020-03-09T20:19:00Z

The new head of You & Mr. Jones' Oliver launched Revlon's internal ad agency. She explains why ad agencies should be scared of her new firm.

Kristi VandenBosch said You & Mr. Jones' Oliver has grown year-over-year by 100% to 150% for each of the past four years in the US.
Tech 2020-03-09T19:57:00Z

Detox tea maker fined $1 million over 'deceptive' Instagram influencer ads claiming its tea could help you lose weight and fight cancer

Detox teas and quick-fix health products have been popular choices for endorsements among influencers and celebrities, from Cardi B to Kylie Jenner.
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