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Tech 2020-06-28T13:48:29Z
facebook ceo mark zuckerberg

Mark Zuckerberg had $7 billion wiped off his fortune as advertisers boycott Facebook. He's going to be just fine.

An advertising boycott has sent Facebook execs scrambling, with the social media giant's top ad exec on Friday sending a memo to advertisers promising an external audit of its safety tools.
Media 2020-06-28T12:15:00Z
Charli D'Amelio

An inside look at the agents and managers competing to sign TikTok's biggest stars

TikTok has surged in popularity, and so have the platform's homegrown stars. Agents and managers are at war over who will sign its top creators.
Premium Advertising 2020-06-27T12:35:14Z
mark zuckerberg

Facebook and advertisers are locked in an image war, and advertisers are winning

Major advertisers like Unilever, Verizon and Honda said they would halt ads on Facebook to protest hate speech on the platform.
Premium Tech 2020-06-27T12:25:00Z

After deflecting scandals for years, Facebook now faces a rapidly growing advertiser boycott that is the biggest threat to its business yet

Some of the biggest advertisers in the world are protesting Facebook's failures to tackle hate speech. It could cost Facebook dearly.
Tech 2020-06-27T09:15:55Z

Mark Zuckerberg has $7 billion wiped off his fortune as Coca-Cola halts all social media advertising for 30 days

Coca-Cola is the latest to join the #StopHateforProfit ad boycott in protest at the way the social media giant moderates hate speech.
Premium Advertising 2020-06-26T23:57:34Z

In leaked memo to advertisers, Facebook's top ad exec promises an external audit of its safety tools and practices and tries to talk fleeing advertisers off the ledge

Facebook is responding to demands from civil rights groups and advertisers that have boycotted the social media site over hate speech
Premium Advertising 2020-06-26T21:00:07Z

The Hershey Co. will halt spending on Facebook in July and cut its spend on the platform by a third for the remainder of the year

The candy maker joins a growing list of companies boycotting Facebook, including Unilever, Verizon, Patagonia, The North Face, and Eddie Bauer.
Premium Tech 2020-06-26T19:13:58Z

Facebook is going to start labeling posts from politicians that break its rules but are 'newsworthy' enough to remain on the platform

Mark Zuckerberg announced new policies around elections, voter suppression, and hate speech on Facebook backlash against the company increases.
Premium Media 2020-06-26T17:52:54Z

YOUTUBE MONEY STATS: Data from 26 creators reveals how much they earn per view, per month, and on videos with 1 million views

YouTubers who are a part of the Partner Program can monetize their videos with ads and they receive a paycheck every month.
Tech 2020-06-26T16:38:47Z

Unilever is halting ads on Facebook and Twitter in the US for the rest of 2020. It's one of the biggest companies to pull ads over hate-speech concerns, joining Verizon, Patagonia, and others.

Unilever, which owns brands like Dove and Ben & Jerry's, joins Verizon and Patagonia in saying it will pull advertising over hate-speech concerns.

6 ways small businesses can market themselves in a post-COVID-19 world

During the pandemic, small businesses' marketing campaigns should communicate how they're keeping customers and employees safe.
Premium Advertising 2020-06-26T13:22:55Z

Former Snap exec Imran Khan's e-commerce startup Verishop is opening up to 3rd-party sellers

The idea is to let the company expand to new product categories like wellness and kids without spending more on inventory.

Trolls 'Zoombombed' TikTok's Pride event with racist and homophobic slurs, shutting down the day-long event only minutes after it started

TikTok has since apologized for the "extremely hurtful, harmful comments" that disrupted the event, which it said were made by "some bad actors."
Retail 2020-06-25T19:12:00Z

McDonald's says it has made more Black millionaires than any other company. But Black franchisees say they face systemic inequality.

McDonald's Black franchisees netted $68,000 less a month, on average, than McDonald's overall franchisee average, as of late 2019.
Premium Advertising 2020-06-25T17:46:00Z
Transportation 2020-06-25T17:24:50Z

Tesla's Autopilot confused a Burger King sign for a stop sign. The fast-food chain turned it into an ad.

It's far from the first video of Tesla's autopilot mistakenly recognizing something on the road — but it might be the first turned into an ad.
Premium Media 2020-06-25T16:00:00Z

Fintech startup Karat has launched a new charge card designed for YouTube, Instagram, and TikTok stars that looks at social-media engagement rather than credit history

Business Insider spoke with Karat's cofounders Will Kim and Eric Wei to learn more about their plans to build a financial-services brand for creators.
Premium Media 2020-06-25T14:40:00Z

We built the first-ever interactive database of the top managers and agents for YouTube creators, Instagram influencers, and TikTok stars

We created an exclusive interactive database that gives an inside look at who is working with the top creators on social media in 2020.
Retail 2020-06-25T14:02:00Z

The rise and fall of Chuck E. Cheese, which just filed for bankruptcy after the pandemic pummeled its business

Chuck E. Cheese has retired the tokens and animatronics as it gears up for restructuring after a Chapter 11 bankruptcy protection filing.
Media 2020-06-25T12:09:49Z

TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy

This week's rundown includes an exclusive interactive database that gives an inside look at who is working with the top influencers.
Tech 2020-06-25T10:14:57Z

Google is launching an Apple News rival and has struck deals with publishers to pay for articles

Google hasn't said when the new service will launch, but has already signed partnerships with publications in Germany, Brazil, and Australia.
Tech 2020-06-25T07:06:29Z

Google has finally agreed to pay for news content in Australia, Brazil, and Germany after mounting pressure from publishers and regulators

Google has refused to pay publishers for content for years but is finally caving amid regulator pressure, particularly in Europe.
Premium Tech 2020-06-25T00:28:47Z

Palantir's latest controversy is on its board: a Wall Street Journal reporter who is friends with Peter Thiel and whose father is the novelist Tom Wolfe

Wall Street Journal reporter Alexandra Wolfe publicly resigned from the newspaper on Tuesday over the conflict of interest.
Premium Advertising 2020-06-24T14:45:00Z

Roku's chief marketer shares how it's trying to capitalize on the video-streaming boom with viewers and advertisers

Roku is pitching advertisers on flexibility and incrementality amid the pandemic during the NewFronts this week.
Premium Advertising 2020-06-24T14:06:36Z

Facebook is The North Face's second biggest platform by advertising spend. Here's why the brand still decided to yank its ad dollars from the platform.

The brand is reallocating spend toward Google and Pinterest, and affiliate marketing and retargeting, its global VP of marketing Steve Lesnard said.
Tech 2020-06-24T14:03:16Z

Tim Cook's plan to take Apple to a new frontier veers off script

This week in Trending, we take a look at Apple's virtual developers' conference, Sundar Pichai's team of executives, and a SpaceX discovery.
Premium Advertising 2020-06-24T13:36:32Z

Inside startup The Athletic's subscription business, where reporters have monthly story quotas and annual sub goals

The media outlet wants to take on sports media companies like newspapers and Sports Illustrated with a subscription-driven model.
Premium Media 2020-06-24T13:28:00Z

4 steps for navigating tax season as a self-employed influencer on YouTube, Instagram, TikTok, or other platforms

We spoke to social-media influencers on YouTube and Instagram who shared their strategies and tips on staying organized for tax season.
Premium Media 2020-06-24T12:03:00Z

A TikTok influencer group launched a new 'travel house' with a 26-person trip to Mexico in spite of the pandemic. Now it's eyeing Iceland and Bali.

Influencer group Clubhouse traveled to Mexico to launch a new "roaming travel house," Clubhouse Explore, this month.
Premium Tech 2020-06-23T22:36:00Z

Meet the 15 Google execs who report to CEO Sundar Pichai and are leading the internet company's most critical businesses

Google is facing big new challenges, from the pandemic to regulatory scrutiny. Here's the team of execs backing up CEO Sundar Pichai.
Tech 2020-06-23T22:17:15Z

Ben & Jerry's just joined the growing list of advertisers boycotting Facebook over the platform's lack of hate speech moderation

Top civil rights groups called on advertisers to abandon Facebook, saying the company refused to take steps to curb misinformation and hate speech.
Advertising 2020-06-23T22:07:29Z

Facebook's bad week, inside The Athletic, and Red Bull's reckoning

Things look bad for Facebook as a growing number of brands boycott, but the reality is more complicated than that.
Premium Advertising 2020-06-23T19:15:55Z
Strategy 2020-06-23T18:27:00Z

14 racist brands, mascots, and logos that were considered just another part of American life

Quaker Oats announced its Aunt Jemima brand is on the way out, but several of these racist caricatures are still American staples.
Tech 2020-06-23T17:56:55Z

Influencers — and just about anyone else — can soon make their Instagram accounts shoppable

Starting July 9, anyone with a business or creator account is eligible to apply to take advantage of Instagram Shopping features.
Tech 2020-06-23T17:28:33Z

A top German court just dealt a blow to Facebook's data-collection efforts

American social media giant Facebook is ensnared in a legal antitrust battle in Germany over data collection.
Premium Media 2020-06-23T13:06:00Z

Twitch will make 80% of its 2020 revenue from subscriptions, according to a Wall Street analyst. Here's how much money 8 of its top streamers make every month from subscribers.

Business Insider estimated how much subscription revenue creators generate on Twitch based on data compiled by the analytics site TwitchTracker.
Premium Tech 2020-06-22T22:59:43Z

A marketing chief boycotting Facebook says brands that advertise on the site are guilty of bankrolling a destructive 'polarization' of society

Patagonia, The North Face, Dashlane, and more firms are halting all advertising on Facebook after civil rights groups spoke out about hate speech.
Premium Media 2020-06-22T21:17:00Z

How to get a job interview at TikTok by getting the attention of its recruiters

Business Insider spoke to a head of HR at TikTok to learn more about how to get noticed by recruiters and land an interview at the company.
Premium Advertising 2020-06-22T19:34:10Z

GMMB HR director Chandra Krohl is leaving the firm as it faces a reckoning over diversity and inclusion practices

In a recent article, former employees accused Krohl of disregarding their concerns about a racist culture at the firm.
Tech 2020-06-22T18:36:12Z

The inside story of Pinterest's toxic workplace that caused CEO Ben Silbermann to admit to employees, 'I'm embarrassed'

Pinterest had a reputation for being nice. But 11 former employees say underneath, lies a cut-throat culture where employees are brought to tears.
Premium Media 2020-06-22T14:56:12Z

An Instagram influencer's guide to negotiating a brand sponsorship and what contract terms to watch out for

For many influencers, especially those primarily working on Instagram, brand sponsorships are a main source of income.
Tech 2020-06-22T14:13:26Z

Patagonia is the latest company to boycott Facebook over 'hateful lies and dangerous propaganda on its platform'

The boycott campaign is led by activist groups who say Facebook enables hate speech and misinformation on its platform.
Premium Media 2020-06-22T12:43:00Z

Quibi insiders explain how its Hollywood roots led to a traditional approach to mobile TV: 'If it can be on YouTube, it can't be on Quibi'

"If it can be on YouTube, it can't be on Quibi," the startup's founder Jeffrey Katzenberg is known to say.
Premium Advertising 2020-06-21T14:55:40Z

Meet the 31 executives leading Omnicom, the world's most valuable advertising network, during a global pandemic and recession

Omnicom Group includes more than 200 agencies in 100 countries. Its performance has surpassed rivals like WPP and Publicis in recent years.
Tech 2020-06-21T14:48:41Z

Former Pinterest employees say that despite the company's upbeat product, it was a toxic and difficult place to work

Employees described CEO Ben Silbermann as a kind person focused on the product and who either didn't know or didn't care how workers were treated.
Tech 2020-06-21T13:00:00Z

You can now use Snapchat's augmented reality camera to identify dog breeds and plant species

Users can now use Snapchat's Scan feature for identifying dog breeds, plant species, and nutrition information for food.
Premium Tech 2020-06-20T18:13:36Z

Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'

Multiple Black employees who had worked on Pinterest's ad-sales team described being fired or "pushed out" of the company with no explanation.
Premium Advertising 2020-06-20T12:15:00Z

Inside sports media startup The Athletic, where writers describe mounting pressure as subscription growth slows, ad revenue dries up, and live sports come to a halt

The site has laid off 8% of its journalists, or 46 people, as the coronavirus crushes sports media companies.
Retail 2020-06-20T11:17:00Z

How fast food got caught in the crossfire of viral social debates, as Shake Shack, Wendy's, and Taco Bell are forced into the spotlight

Fast-food chains including Taco Bell, Domino's, and Shake Shack have been pulled into the cultural and political debates of the moment.
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